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Group Sales Maintain at Beiersdorf for Year

Nivea, Eucerin and La Prairie perform well.

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By: TOM BRANNA

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Beiersdorf Group’s sales for fiscal year 2011 show nominal sales growth of 1.1% to $7.3 billion. The consumer business segment’s sales increased 1.1% to $6.1 billion. According to the company, its three global skin care brands – Nivea in the mass market, Eucerin for dermocosmetics and La Prairie in the luxury segment – performed positively in 2011. In the global consumer markets, there were variations by region. Business in the United Kingdom and Russia was extremely positive...

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